Why Email Marketing Software?

Whether you want to create and send newsletters, marketing materials, customer correspondences or other documents, email marketing software will help you develop a professional and effective campaign—and, it's easy.

This software has a number of creation features that will help you build an attractive email. You can import HTML pages that you've already developed or use one of the email templates to create a new design. You can add pictures, attachments, background images and even sound files to create an impressive email.

Some of the programs will automatically include an unsubscribe/subscribe button and track the number of subscribers and those who choose to unsubscribe. Additionally, the best bulk email software offers other reports that contain information on the number of successful emails, the number of emails that bounce back, the number of opened emails and more.

In this site, you'll find articles on email marketing and comprehensive reviews on email marketing software that will help you make an informed decision on which bulk emailer is right for you.

At TopTenREVIEWS We Do the Research So You Don't Have To.™

What to Look for in Email Marketing Software

A good email marketing program makes it easy to setup email lists and create and send marketing emails, newsletters and other bulk emails and track the results of your email campaign. Below are the criteria TopTenREVIEWS used to evaluate email marketing software.

Feature Set
Email marketing software should provide a number of practical features that will help you develop and send professional email marketing campaigns.

Ease of Installation/Setup
The software should come with clear installation instructions so anyone, regardless of their knowledge of computers, can install and setup the program without errors.

Ease of Use
Bulk email software should be easy to navigate with a comprehensive interface so even the computer novice will feel comfortable and confident using the program.

Email Creation
It should be easy to create an attractive, professional and effective marketing email with the bulk email software.

Reporting
The software should produce a number of valuable reports that will provide statistics pertaining to unsubscribers, the number of emails that are opened, how many “click throughs” the emails generate and more.

To read the review on Email Marketing Director, the email marketing software our reviewers ranked #1, click here.

 
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Email Marketing Software Review 

Blast Your Marketing into Cyberspace

Engage your target audience with expertly crafted, effective emails. Email marketing software makes it simple to organize your contacts, develop successful campaigns and monitor results.

Why Email Marketing Software?

2009 Email Marketing Software Review Product Comparisons

TopTenREVIEWS  |  Software  |  Internet / Ecommerce  |  Email Marketing Software Review
Rank #1#2#3#4#5#6#7#8#9#10
Excellent score   Excellent
Very good score   Very Good
Good score   Good
Fair score   Fair
Poor score   Poor
Email Marketing Director Group Mail Handymailer e-Campaign Atomic Mail Sender Mach Prospect Mailer WorldCast Broadc@st MultiEmail
Email Marketing Director Group Mail Handymailer e-Campaign Atomic Mail Sender Mach Prospect Mailer WorldCast Broadc@st MultiEmail
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Lowest Price Buy Email Marketing Director 3.1
$495.00 		Buy Group Mail 5
$139.95 		Buy Handymailer 3.1
$99.95 		Buy e-Campaign 7.6
$149.95 		Buy Atomic Mail Sender 4.1
$79.85 		Buy Mach 5
$99.95 		Buy Prospect Mailer 7
$89.95 		Buy WorldCast 3.1
$49.00 		Buy Broadc@st 5.5
$299.00 		Buy MultiEmail 6
$149.00
 
Overall Rating Excellent Excellent Excellent Excellent Excellent Very Good Very Good Very Good Good Good
Ratings
Feature Set Excellent Excellent Excellent Very Good Very Good Very Good Very Good Very Good Very Good Good
Installation/Setup Excellent Excellent Excellent Excellent Excellent Excellent Very Good Very Good Very Good Excellent
Ease of Use Excellent Excellent Excellent Very Good Excellent Very Good Very Good Good Good Fair
Email Creation Excellent Excellent Excellent Very Good Excellent Very Good Very Good Very Good Very Good Fair
Reporting Very Good Very Good Very Good Excellent Very Good Very Good Very Good Very Good Good Excellent
View Specifications Go! Go! Go! Go! Go! Go! Go! Go! Go! Go!
View Screenshots View Email Marketing Director screenshots View Group Mail screenshots View Handymailer screenshots View e-Campaign screenshots       
Mailing List Sizes
Standard/Regular Unlimited Unlimited 2,000 2,000 Unlimited 200+ 50,000 NA 5,000 NA
Professional/Enterprise Unlimited Unlimited Unlimited Unlimited NA 200+ NA NA 25,000 NA
SMTP Server Setup
Direct Send Mode Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   
Multi-Threaded Multi-Processor Engine Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark
Auto. Detect Settings Check Mark Check Mark   Check Mark Check Mark      
Email Setup Wizard/Tutorial Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Email Creation Features
Email Creation Wizard/Tutorial Check Mark Check Mark   Check Mark    Check Mark   Check Mark Check Mark
Supports Unicode Characters Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark   Check Mark
Message Encoding   Check Mark   Check Mark Check Mark    Check Mark   
Supports Sound Files    Check Mark Check Mark       
Supports Images Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark Check Mark Check Mark Check Mark
Supports Background Images   Check Mark Check Mark Check Mark Check Mark      
Change Background Colors Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark  
Import HTML Pages Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark  
File Attachments Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Email Templates Check Mark Check Mark    Check Mark Check Mark    Check Mark  
View Email in Browser (Before Send) Check Mark Check Mark Check Mark Check Mark Check Mark    Check Mark   
Add Unsubscribe Link Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
View Email in HTML Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
View Email in Plain Text Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
View HTML Source Code in Program Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark  
View Overall Preview (WYSIWYG) Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Email Sending Features
Group Email Contacts Check Mark Check Mark Check Mark Check Mark   Check Mark    Check Mark  
Email Job Scheduling Check Mark Check Mark   Check Mark Check Mark Check Mark    Check Mark Check Mark
Bounce Handling (Resend) Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark  
Test the Email (Send it to Yourself) Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark  
Email Filtering/Exclusion List Check Mark Check Mark   Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark  
Contact List Management
Import Mailing List Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Delete Duplicate Emails Check Mark Check Mark   Check Mark Check Mark Check Mark Check Mark Check Mark   
Remove Unsubscribed Contacts Check Mark Check Mark Check Mark Check Mark Check Mark      
Email Tracking Features
Unsubscribe Report Check Mark   Check Mark Check Mark     Check Mark   Check Mark
Successfully Sent Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Received Report   Check Mark   Check Mark Check Mark Check Mark Check Mark    Check Mark
Opened Email Report   Check Mark   Check Mark       Check Mark
Summary Charts/Error Log Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark   Check Mark
Email Tracking Add-on Available Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark  
Technical Support
Email/Forms Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Phone   Check Mark    Check Mark Check Mark    Check Mark  
FAQ Check Mark   Check Mark Check Mark Check Mark   Check Mark    
Help Documentation Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Free Trial/Demo/Tutorials Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Live Chat Check Mark     Check Mark     Check Mark  
Supported Configurations
Vista Check Mark Check Mark   Check Mark Check Mark      
XP Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark
Server 2003 Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark    Check Mark  
2000 Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark Check Mark
98 Check Mark Check Mark Check Mark Check Mark   Check Mark Check Mark   Check Mark Check Mark
95          Check Mark Check Mark
NT Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark Check Mark
ME   Check Mark Check Mark Check Mark Check Mark Check Mark Check Mark   Check Mark Check Mark
Macintosh           
 
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Lowest Price Buy Email Marketing Director 3.1
$495.00 		Buy Group Mail 5
$139.95 		Buy Handymailer 3.1
$99.95 		Buy e-Campaign 7.6
$149.95 		Buy Atomic Mail Sender 4.1
$79.85 		Buy Mach 5
$99.95 		Buy Prospect Mailer 7
$89.95 		Buy WorldCast 3.1
$49.00 		Buy Broadc@st 5.5
$299.00 		Buy MultiEmail 6
$149.00

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