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Why Email Marketing Software?


Whether you want to create and send newsletters, marketing materials, customer correspondences or other documents, email marketing software will help you develop a professional and effective campaign—and, it's easy.

This software has a number of creation features that will help you build an attractive email. You can import HTML pages that you've already developed or use one of the email templates to create a new design. You can add pictures, attachments, background images and even sound files to create an impressive email.

Some of the programs will automatically include an unsubscribe/subscribe button and track the number of subscribers and those who choose to unsubscribe. Additionally, the best bulk email software offers other reports that contain information on the number of successful emails, the number of emails that bounce back, the number of opened emails and more.

In this site, you'll find articles on email marketing, news stories and comprehensive reviews on email marketing software that will help you make an informed decision on which bulk emailer is right for you.

At TopTenREVIEWS — We do the research so you don't have to.™


What to Look for in Email Marketing Software

A good email marketing program makes it easy to setup email lists and create and send marketing emails, newsletters and other bulk emails and track the results of your email campaign.

Below are the criteria TopTenREVIEWS used to evaluate email marketing software.

  • Feature Set –Email marketing software should provide a number of practical features that will help you develop and send professional email marketing campaigns.
  • Ease of Installation/Setup –The software should come with clear installation instructions so anyone, regardless of their knowledge of computers, can install and setup the program without errors.
  • Ease of Use – Bulk email software should be easy to navigate with a comprehensive interface so even the computer novice will feel comfortable and confident using the program.
  • Email Creation –It should be easy to create an attractive, professional and effective marketing email with the bulk email software.
  • Reporting –The software should produce a number of valuable reports that will provide statistics pertaining to unsubscribers, the number of emails that are opened, how many “click throughs” the emails generate and more.
To read the review on Email Marketing Director, the email marketing software our reviewers ranked #1, click here.

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ARTICLES
Email Marketing Software Definitions
Create an Effective Marketing Email
Spam Law Basics


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Email Marketing BOOKS
Email Marketing Software Books

Email Marketing NEWS

November 22, 2006
The seven habits of highly effective email marketing - part 1
i.t.wales
Recent research shows that over 90% of internet users cite using email as their most popular online activity.


November 22, 2006
Top Email Marketing Strategies For B2B Marketers
webpronews.com
As you intend to sell your products or services to other businesses, you need to adopt an aggressive marketing strategy to ensure that you are ahead of your competitors.


Email Marketing Software News Articles




Email Marketing Software Review - A Review of the top Email Marketing Software products

Blast Your Marketing into Cyberspace

Engage your target audience with expertly crafted, effective emails. Email marketing software makes it simple to organize your contacts, develop successful campaigns and monitor results.

Click to read   "Why Email Marketing Software?"

 eMAIL TO A FRIEND
   
Excellent
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Rank 4 5 6 7 8 9 10
Reviewer Comments
Lowest Price
$495.00


$129.00


$99.95


$129.95


$89.85


$99.95


$89.00


$49.00


$299.00


$149.00

Overall Rating
Ratings
Feature Set
Installation/Setup
Ease of Use
Email Creation
Reporting
Mailing List Sizes
Standard/Regular Unlimited Unlimited 2,000 2,000 Unlimited 200+ 50,000 NA 5,000 NA
Professional/Enterprise Unlimited Unlimited Unlimited Unlimited NA 200+ NA NA 25,000 NA
SMTP Server Setup
Direct Send Mode                

Multi-Threaded Multi-Processor Engine                
 
Auto. Detect Settings    
   




Email Setup Wizard/Tutorial                    
Email Creation Features
Email Creation Wizard/Tutorial    
 

 
   
Supports Unicode Characters        
 
 
 
Message Encoding
 
   

 

Supports Sound Files

   





Supports Images          
       
Supports Background Images

   





Change Background Colors  
         
 
Import HTML Pages                  
File Attachments                    
Email Templates    

   

 
View Email in Browser (Before Send)          

 

Add Unsubscribe Link                    
View Email in HTML                    
View Email in Plain Text                    
View HTML Source Code in Program                  
View Overall Preview (WYSIWYG)                    
Email Sending Features
Group Email Contacts        
 

 
Email Job Scheduling    
 
 

   
Bounce Handling (Resend)        
   
 
Test the Email (Send it to Yourself)        
   
 
Email Filtering/Exclusion List    
           
Contact List Management
Import Mailing List                    
Delete Duplicate Emails  

 
     

Remove Unsubscribed Contacts  
   





Email Tracking Features
Unsubscribe Report  
   


 
 
Successfully Sent                    
Received Report


       

 
Opened Email Report


 




 
Summary Charts/Error Log            
 
 
Email Tracking Add-on Available        
   
 
Technical Support
Email/Forms                    
Phone




 

 
FAQ  
   

 


Help Documentation                    
Free Trial/Demo/Tutorials                    
Live Chat  






 
Supported Configurations
Vista  

   




XP                    
Server 2003  
   
 

 
2000        
   
   
98        
   
   
95







   
NT        
   
   
ME
     
   
   
Macintosh









Product Details Detail Detail Detail Detail Detail Detail Detail Detail Detail Detail
 
Rank 4 5 6 7 8 9 10
TOP TEN PRODUCTS Email Marketin Director Group Mail Handymai e-Campai Atomic Mail Sender Mach Prospect Mailer WorldCas Broadc@s MultiEma

 
 
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