To grow your business, you need to let the public know about the benefits your product or service provides. Today's businesses must do so online, and that still means email marketing — in addition to social media and traditional methods like billboards, flyers and television ads. Email marketing can benefit businesses of all types and sizes by essentially providing an electronic and efficient version of direct mail. And despite the rise of social media, research shows that email marketing is still 40 times more effective than using Facebook, Twitter or the like.
You could always pay professionals to formulate an email campaign to promote your business, but you really don't need to if you have email marketing software. With these tools (also called email blast and bulk email software), you can harness technology to get your message out, and track how potential customers respond to it. This software tells you how many people open your messages, which links they click on and which messages they forward to their friends. In short, you get valuable information that will help you craft even better advertising campaigns in the future – campaigns that will appeal even more strongly to your customers.
We picked the best email marketing choices by evaluating products for their feature sets, campaign creation, reporting, ease of use, and help and support. Our top three picks are iContact, Benchmark Email and the Constant Contact.
To learn more about specific software choices, visual email marketing and other topics, check out our articles on email marketing software.
The best email marketing software makes every part of your email campaign simple – from message creation to the reporting of results. You should be able to start using your software as a complete beginner, and still create and track a worthwhile campaign for your business. Check our ratings for each of the following factors when you read our bulk email software reviews.
Email blast software should make every aspect of email marketing as easy as possible — especially the early steps. Your email marketing software should help you easily organize your contacts list, and you should have the option of importing a list of contacts rather than re-entering each email address one by one. The best email marketing software will also automatically detect repeat addresses. You should be able to tag addresses with demographic information such as location or by returning customer base, so that you can direct certain email campaigns at specific groups of customers.
Email Campaign Creation
Good email blast software makes it easy to create attention-grabbing email messages about your business. Tools for adding images and hyperlinks will help you craft a visually appealing and interactive message. Your software should give you a lot of creative control over issues such as whether to create text-only or HTML messages. Finally, editing tools should make it easy to preview all of your work before sending it to your potential customers, so you can ensure you are projecting the right message.
One great advantage of email marketing is that it gives you so much information about your customers. You can learn how many people open your emails and how many unsubscribe, along with how many of your messages reach their intended recipients. The best email marketing software will organize all of that information into understandable charts and graphs.
Ease of Use
The best applications are easy to use, even if you have never tried anything like them before. If you're an email marketing novice, you'll want to use a program that will guide you through the learning curve. We rated the ease of these products based on the clarity and simplicity of their campaign design tools. It should only take a few mouse clicks to change your campaign for the better. You shouldn't have to read a manual for every feature.
Help & Support
Quality products of any kind come from companies that support their customers. Email marketing software is no different. You should be able to find answers to any questions you may have through detailed online information and contact options such as email, phone and live chat that will connect you to a company representative.
Bulk email software reviews will offer plenty of advice, but it's most important to choose a product that will suit the specific needs of your business for a reasonable price. Check our reviews to find the product with the features you want. Since email is still one of the most effective ways to advance your message online, good email marketing software will help you grow your business in today's marketplace.
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